Multi Mall Management was among the winners at the International Council of Shopping Centers (ICSC) European Solal Marketing Awards. Multi Mall was presented with a silver award, for it’s “By Invitation Only By SIMONFREDERICK” Campaign.
By Invitation Only, ran exclusively in the Shopping Centres owned by Multi Mall Management, with Simon choosing to democartise his art by creating galleries within the centers to exhibit his 45 2m x 2m prints.
ICSC Solal Marketing Awards, now acknowledged as the benchmark of industry excellence, celebrate the best of retail marketing, rewarding the most effective campaigns. The winners were announced at a function held in Istanbul, Turkey on April 7. An incredible 177 entries were received from shopping centres in 22 countries. Six Gold Awards and 21 Silver Awards were presented.